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Redd is a red fox or a kitsune (狐) in Japanese folklore with slant eyes and a blue lap apron. In New Leaf, he stays in a green tent with a Ginko leaf logo periodically in the town plaza called "Art gallery" selling four exquisite artifacts, (paintings and sculptures) from that can be donated to Blathers. He's known to call his customers "cousin" and brag about the validation of his products. If you try to sell fake art, it won't work but charged with a disposal fee.
Occasionally, Redd may also man seasonal establishments such as a cookie stand during New Leaf's Fireworks Show where tickets from Redd's Cookies can redeem for prizes.